Xi'an's Tourism Reignites With Hit Drama 'Lychees of Chang'a…

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Credit: CFP AsianFin -- The summer hit historical drama Lychees of Chang'an has taken China by storm, driving a surge in tourism to Xi'an and setting off a nationwide "lychee economy." Yet behind the fanfare, the drama's co-producer Qujiang Cultural Tourism (Qujiang Wenlv) continues to report mounting losses, underscoring the monetization challenges facing even the most popular IP-driven tourism businesses.Since its June 2025 premiere, Lychees of Chang'an has become a cultural phenomenon. Directed by Cao Dun and starring Lei Jiayin, the series adapts Ma Boyong's novel and reunites the core team behind The Longest Day in Chang'a