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China's Delivery Subsidy War Heats Up as Tea and Coffee Lead…

2025-06-09 15:03:03来源: 钛媒体

Credit: CFPAsianFin -- As summer temperatures soar, so does consumer demand for cold beverages—and in China, it's triggering a fierce new battleground in the food delivery subsidy war.E-commerce giants like JD.com and Alibaba's Taobao are slashing prices on milk tea and coffee to levels not seen before, turning familiar drinks into loss-leader products as they battle for dominance in the fast-growing instant retail sector.A quick scroll through these platforms reveals shockingly low prices: an iced Americano for just 5.9 yuan on JD.com, or a twin-cup blueberry tea combo from Mixue for only 3.9 yuan. On Taobao, once-premium off

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